What is a Social Media Virtual Assistant?

A social media virtual assistant is a trained expert who is well-versed in dealing with digital channels. Unlike a full-time employee that works in-house with you, a social media VA works remotely for your business. This means they are more affordable and bring unique benefits to the table. Neither do you have to shell out a huge amount in monthly salary and benefits, you also don’t pay for vacation days, sick leaves, and taxes. You simply pay a fixed amount based on the number of hours your VA works for you. An increasing number of businesses are building entire social teams with expert virtual assistants

On average business owners spend more than 20 hours a week on social media! With almost half of the working week devoted to managing profiles and posting updates, can entrepreneurs get much else done? Unlikely.

If you are a small business owner, spending time on your business’ social accounts is a waste of both your time and potential. You need to hand this task over to a social media virtual assistant trained specifically for the role, while you focus on the business.

Moreover, social media isn’t something your brand can exploit by posting one update a day or purchasing ‘likes’ on Facebook. You need a solid strategy to ace the social game - a checklist with short and long-term goals, recurring tasks, and different milestones. Can you do all this by yourself while growing your business? We hope you know the answer by now.

Stop doing it all by yourself. Hire a Salma-VA to take care of your brand’s online presence.

What Can a Social Media Virtual Assistant Do?

Hire Salma-VA to perform the following social media tasks;

Keeping social profiles up-to-date

We will make sure to keep your online presence updated. Your pages and accounts will reflect the same information and maintain a consistent brand image. If there’s an update related to your business that your audience must know of, Salma-VA will take care of communicating this to your customers on every social media platform.

Content research and drafting

Given how content-driven social media is, it’s important to regularly put out valuable content to constantly engage the audience. Generating the right content after thorough research is a task a social media virtual assistant is adept at handling. We will create content, schedule it, and post it on different channels.

Scheduling and managing posts

Salma-VA will create weekly and monthly planners for social media posts and status updates. Regularly posting content will go a long way in keeping your audience interested. We will also prepare calendars, prepare/gather content, and manage all posts.

Campaigns

We will plan marketing campaigns to keep your audience hooked. For instance, we can post polls, post status updates and images, post funny quotes, and create social media contests. Such campaigns can generate a lot of hype for your brand and keep your customers engaged over the long term.

Engaging the audience

Just one angry comment on a Facebook post can be dangerous for your PR. Sama-VA will monitor comments and replies and respond to them on time.

Tracking metrics

While social media ROI may be hard to measure, We can help you track goal progress. Salma-VA will track metrics like social media likes, followers, posts, and overall engagement. We will also create monthly reports to give you a quick overview of social media activity and help you understand which areas to focus on.

Competition

Whichever industry you may be a part of, keeping a tab of your competitors’ social media activity is important. Task Us with such research, gathering information on what they’re sharing, how frequently they’re posting, and what they’re doing right. We will compare your social media activity with your competitors’ and thus help you fine-tune your strategy.

Benefits?

Increased Productivity

Your primary job as a business owner is to grow your business. When you hire a social media virtual assistant, you take the burden of managing social media accounts off your shoulders. As a result, you will have more time to work on the things you do best. A person trained in creating content, analysing trends, responding to activity and many more. You simply set the target audience, brand identity & guidelines and We will take it from there leaving you with the time and bandwidth to boost your productivity.

Cost efficiency

Employing a full-time employee brings the economic strain of benefits such as healthcare and pension but with a social media virtual assistant, you would only pay on an hourly or project basis.

This would save you money in the long run as you would only be paying for exactly the time/task you need.

Customer engagement

Constant engagement with customers through social media – be it comments on posts or direct messages – is necessary. A social media virtual assistant will bring to light customer preferences and grievances by responding to comments and replying to messages.

Once you start delegating your social media to-do list to Salma-VA, you’ll realize how precious the freedom this brings you is. Stop killing your productivity and start focusing on the money-making aspects of your business.

Tell your social media virtual assistant exactly what you’re trying to achieve with your campaigns and set goals accordingly. Hire a social media virtual assistant today and watch your online presence grow!

Contact us today on 07955703405 or info@salam-va.co.uk to get a personalized quote on how we can support your business.

Heba Salma is a skilled administrative support professional and founder of Salma-VA, a virtual assistance firm. With solid administrative support experience from working with top executives, She decided to start her firm to support small business owners and provide a helpful, friendly service that makes all the difference. When not immersed in the small business world, Salma loves trying new recipes and spending time with her lovely family.

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